Effective Date: 17 March 2026

At Breathr Supply, we are committed to protecting your privacy. This Privacy Policy outlines how we collect, use, store, and protect your personal information when you visit our website and make purchases from our online store. By using our website, you agree to the terms outlined in this policy.

1. What is Personal Information?
“Personal information” has the meaning given under the Privacy Act 1988 (Cth) and refers to any information or opinion, whether true or not, and whether recorded in a material form or not, about an individual who is reasonably identifiable.

2. Information We Collect
We may collect the following types of personal information when you visit our site or interact with us:

• Personal Identification: Name, email address, phone number, shipping address, and billing details.
• Account Information: If you register an account with us, we collect your username and password.
• User-Generated Content: Any content you submit, such as reviews, comments, or other inputs.
• Payment Information: Credit card details and other payment information (note: we do not store full payment details; these are securely processed via third-party providers such as Shopify).
• Website Usage Information: Information such as IP address, browser type, device information, referring URLs, and on-site behaviour, collected through cookies and tracking technologies.

3. How We Use Your Information
We may use your personal information to:

• Process and Fulfil Orders: Including verifying information, processing payments, shipping products, and providing customer support.
• Communicate with You: To send order confirmations, updates, promotional emails, and newsletters. You can opt out at any time.
• Improve Our Services: To analyse usage patterns and improve the functionality, design, and product offerings of our website.
• Comply with Legal Obligations: Including disclosure where required by law or government request.

4. How We Protect Your Information
We implement reasonable physical, electronic, and administrative safeguards to protect your personal information. This includes:

• Secure Sockets Layer (SSL) encryption during transactions.
• Access controls and restricted access to personal data.
• Regular monitoring for potential vulnerabilities.

5. Sharing Your Information
We do not sell your personal information. We may share it only in the following circumstances:

• Third-Party Service Providers: With partners who assist us in operating our website, processing payments, delivering products, or conducting marketing.
• Legal Compliance: If required by law, legal proceedings, or to protect the rights and safety of Breathr Supply Pty Ltd and our customers.

6. International Data Transfers
Some of the service providers we use (e.g., Shopify, email platforms, analytics services) may store or process your data outside of Australia, including in Canada, the United States, or the European Union. In such cases, we take reasonable steps to ensure your data is handled in accordance with Australian privacy standards.

7. Retention of Personal Information
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. When information is no longer needed, we will securely delete or anonymise it.

8. Your Rights and Choices
Under the Australian Privacy Principles, you have the right to:

• Access the personal information we hold about you.
• Request corrections to ensure your information is accurate and up-to-date.
• Withdraw consent or opt out of receiving marketing communications at any time.

To exercise any of these rights, please contact us at hello@breathrsupply.com.au.

9. Marketing Communications and Consent
We will only send you promotional emails or newsletters if you have provided your consent. You may unsubscribe at any time by clicking the “unsubscribe” link in our emails or by contacting us directly.

10. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience, understand how our site is used, and deliver relevant content.

• Essential Cookies: Necessary for basic website functionality.
• Performance & Analytics Cookies: Help us improve site usability and performance.
• Marketing Cookies: Used (with your consent) to personalise offers and ads.

You can control cookies through your browser settings. Disabling cookies may affect some site functionality.

11. Third-Party Links
Our website may contain links to external sites. We are not responsible for the privacy practices or content of third-party websites. We recommend reviewing their privacy policies before providing any personal information.

12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make changes, we will update the “Effective Date” at the top of this page. You are encouraged to review this policy periodically. You may request previous versions by contacting us.

13. Governing Law
This Privacy Policy is governed by the laws of Australia. We adhere to the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at hello@breathrsupply.com.au